About Guissell
Guissell Caballero oversees the marketing department at Rancho Santana.
Since joining The Ranch in 2019, Guissell has been guided by a clear vision: to help position her homeland, Nicaragua, on the world map through authentic storytelling. With a deep passion for writing, creative endeavors, and meaningful narratives, she found her path at Rancho Santana, a place where story and spirit intertwine.
Her work is rooted in a deep understanding of the property and the guest journey, shaped by years of on-site experience. She brings intention and perspective to the stories she tells, ensuring that every narrative reflects the character, culture, and landscape of Nicaragua’s Emerald Coast.
What You Should Know About Guissell
Guissell is the Marketing Manager at Rancho Santana. With a passion for creative writing, she brings #LaBuenaVida to life by sharing stories that celebrate The Ranch and the rich, vibrant culture of Nicaragua.
What Guissell Loves About Rancho Santana
She enjoys being in natural surroundings and being near the ocean. The Ranch holds a very special place in her heart, it’s the place where she mastered the art of surfing mellow wave.
Why Guissell Lives in Nicaragua
Nicaragua is a tropical country that boasts rich traditions and amazing natural landscapes.
Professional Specialties
– Travel
– Resort/Hotel
– Hospitality
– Social Media
Certifications
– Digital Marketing – Universidad Latina
– Leadership and Project Management – INCAE BUSINESS SCHOOL
Expertise
– Creativity
– Communication
– Nicaraguan travel storytelling
– Hospitality marketing
– Destination content development
– Guest experience narrative