We’re happy to announce that we’re officially members of The Green Globe Standard as part of our commitment to sustainable travel. This is excellent news for The Ranch as it’s something we’ve been working towards since last year intending to expand our vision and horizon and become a more sustainable brand as a whole.
Green Globe is the premier worldwide certification and performance improvement program catering specifically to the travel and tourism industry. Green Globe provides assistance to organizations to improve their economic, social, and environmental sustainability and also recognizes and awards sustainable practices. A membership and subsequent certification from Green Globe is a badge of honor for companies in the tourism industry that support sustainable travel, and we hope that it will allow us to hone into new markets.
As new members, our first goal is to implement changes and measures to not only improve practices but also provide training to staff to ensure meaningful and long-term changes to our outlook as a team. Of course, The Ranch is already off to a good start with efforts such as our on-site Farm and Garden, the use of our Solar Farm, beach cleanup initiatives, and turtle sanctuary, however, this doesn’t mean there isn’t room to improve.
We look forward to taking on this new challenge and taking our sustainability sustainable travel initiatives to the next level.